Below is an excerpt of a guest post I wrote for the The American CEO, a blog that Joel Trammell writes for current and aspiring CEOs.

Each interaction with a customer is an opportunity to either earn loyalty or alienate.  This conclusion is true whether your company provides products to mass markets like McDonald’s, or for specialized use, like those provided by GE.  Companies have only limited amounts of time to demonstrate value but unfortunately, many have yet to realize this.

Read the entire post at The American CEO.

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