From a blog post at Packet Design where I responded to questions about how how tech companies can improve their customer care efforts. Specific responses to questions such as:
- What is the state of the customer experience in enterprise technology?
- How are enterprises handling the challenges of managing the customer experience as the ways of buying and selling are changing?
- In a Gartner survey of 400 CEOs and senior business executives, 37% ranked customer engagement management (CEM) as their top technology investment over the next five years. Why do you think that is?
- What’s the #1 way for any company to improve their customer service?
Good questions with a particular focus on technology companies and B2B customer care.