I read a good Harvard Business Review blog post that discussed when customer loyalty can be a bad. The article is worth perusing, even though the authors have missed the point of loyalty. Customer loyalty is never bad. The argument
The saying “you get only one chance to make a first impression” has never been truer. In an age where information flows quickly and freely customer service must be a reason prospects buy from you and customers return to you.
When seeking ways to cut costs from your business the easiest way is to short-change your customers. After all, you can’t really skimp on creating the product, because if you did no one would buy it to begin with. But
It’s no secret that customer service departments, like all others, are asked to do more with less. The secret (shhh), is companies that do a few things with focus are better able to satisfy their customers than companies that do many