The Danger of Ignoring Your Customers
by Andrew McFarland • 28 February 2013 • Customer Experience, Customer Loyalty, Influential Factors - Harmful • 2 Comments

Watching JCPenney’s fall from grace has been like watching a car wreck. Like others, this wreck could have been avoided with more focus and less hubris. Here are some nuggets of wisdom a (highly compensated) CEO is learning the hard way as expressed in their earnings call: Quote: “…we learned she prefers a sale....
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