Luggage or Lunch: Why Choose?
by Andrew McFarland • 4 May 2011 • Best Practices, Customer Loyalty • 2 Comments
I read an interesting article at Knowledge@Wharton titled Nickeled and Dimed: Is It Possible to ‘Over-fee’ Consumers? The basic questions are how much is too much? At what point do consumers revolt against your brand and defect? The short answer to these questions, like so many others, is “it depends.” Customers have much different...
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