In an earlier post I wrote about the need to define customer experience goals. This second of four articles assumes you’ve done that and examines how customer experience initiatives fail when resources are misaligned. Day 1 – Your company announces
The methods below represent some of the most thought-provoking, simple, and underused ways to improve the customer experience.
Some potentially surprising news for start-ups: Even though you may think you are selling a product, your customers are actually buying the whole ‘experience’. For this reason alone, the way you organize and execute your customer experience strategy must be
Ever get the feeling that customer experience is an accident at high tech start-ups? Accidental customer experiences occur for two main reasons: history and size (yep, size matters). History – A lot of high-profile start-ups grow out of unique technical