Tag Archives: Focus

Make your 2012 Resolutions on Mercury Time

Another year dawns… and we go through the time-honored (but not people-honored) tradition of setting New Year’s resolutions.  We set them with the best of intentions, yet forget them and quickly fail.   You can either continue with what you tried last year (did it work?) or make some changes.  This year make your resolutions on Mercury time.

Make this year different.  This year, instill revolutionary change:

  1. Be selective and intentional – not all goals are created equal.  Choose fewer goals.  Choose the right goals, those that will matter in your life and your business.  Lose 20 pounds?  Or exercise 20 minutes daily?  Grow revenue 25% annually?  Or close one new deal each week?
  2. Set goals continuously – one of the jobs of a leader is to ensure the goals are appropriate as the environment changes.  To do this effectively one cannot wait until next quarter or next year to assess the goals.  Has your team met the challenge to close a new deal a week?  Set the bar higher.  Don’t wait for the earth to circle the sun again.  Do it now.  Too hard?  Then at least consider setting goals as Mercury circles the sun (every 88 days).
  3. Track results with a vengeance – where are we?  Assuming you’ve set the right goals, ensure that progress towards meeting them is known, published publicly and discussed in the hallways.  I once worked for a company that launched a company-wide initiative but failed to report results to employees for over 9 months.  The result?  People assumed the initiative was tabled, unimportant, or worse.
  4. Celebrate often –People appreciate knowing that you noticed a goal was met.  If we fail to celebrate or acknowledge we miss one of the simplest ways to build momentum to accomplish more each day.  (Author’s confession: an area for personal development.)

The pivot point is to set fewer goals that have more meaning and to focus on them relentlessly.  If we set our aspirations on the basis of the earth’s path around the sun, we would be better suited to becoming farmers than business people.

Fundamentals for the Greatest Possible ROI

An uncontroversial definition says that a company’s purpose is to generate wealth for shareholders.  But shareholders would actually prefer the greatest possible ROI.    Organizations that develop teams and processes that focus on customers thrive in the face of various economic climates and fulfill the promise of maximized ROI.  Here are four necessary elements of a successful company:

  1. EmployeesEmployees aren’t as interchangeable as employers often believe.  Employers must match the skills and passions of people to the jobs that must be done.  Otherwise, all we do is use the wrong tool (in this case, human capital) for the job.
  2. Products – Products that meet customers’ needs, sold at a fair price can sustain a business.  The opposite is not true: businesses cannot be sustained by products that fail to meet customer needs.
  3. Communication – Epictetus is said to have remarked that “we have two ears and one mouth so that we can listen twice as much as we speak.”  This truism marks the beginning of communicationCompanies would do well to listen and do vs. ignore and delay.
  4. Leadership – Leadership will be either the beginning or the end of customer service.  An executive team that focuses on growth at the expense of customer experience risks a calamity and misses additional growth.

To be sure, companies can ignore customers and survive… for a time.  The pivot point is that by executing these four pillars simultaneously, by delivering a valuable customer experience, companies maximize the ROI.  Without one element, the stability suffers.  Without two or more, it’s more likely the company will topple and fail.

Suffering from Organizational ADD?

Ambition is great.  Having it can help people set lofty goals which they might not otherwise achieve.  As NASA winds down the space shuttle program the world loses the urgency of Kennedy’s commitment to exploration and seemingly insurmountable goals.  That such a journey succeeded is not so much a testament to the audacious goal as it is to the single-minded focus of its attainment.

Do we have the focus required to achieve our business goals?  Can the people in our organizations depend on us to execute on a sharp vision of future, or, like Dug in Disney’s “Up” are we easily distracted?  Are we tempted to try to do everything at once?  Organizational ADD benefits no one; not customers, not employees, and not shareholders.

  • Employees suffer because each day brings a confusing array of new #1 priorities.  Without a clear and common objective we lose their engagement, loyalty and dedication.
  • Customers suffer because they lose faith in our ability to do what we say.  We lose their trust.
  • Shareholders suffer because our customers seek more dependable vendors/suppliers.  We lose their investment as we lose market capitalization.

What to do?

Chose a few good ideas and commit to doing them (the secret to accomplishing more).  Commit equally to not be pulled astray by flavor-of-the-month ideas.  The pivot point is that focus is the partner of ambition while squirrels are the enemy.