It’s a shame business books are so pathetic. The plethora of poorly-written, tedious books will make you want to take up some other more worthy form of education, like watching YouTube.
There’s one book that cannot be lumped into the same category. Stephen M. R. Covey’s “The Speed of Trust: The One Thing [...]
If you follow customer service industry you may be aware that Zappos, renowned for their service, had some recent issues. Upgrading its Warehouse Management System (WMS) caused Zappos to delay customer order shipment. This stumble is important only because it will further strengthen their company.
The third secret customers keep from you is which [future] customers to target. If you knew the answer to this question, you could grow your customer base in a cost-effective way by amortizing customer acquisition costs across a larger number of clients. There are two ways this may occur: