Ambition is great.  Having it can help people set lofty goals which they might not otherwise achieve.  As NASA winds down the space shuttle program the world loses the urgency of Kennedy’s commitment to exploration and seemingly insurmountable goals.  That such a journey succeeded is not so much a testament to the audacious goal as it is to the single-minded focus of its attainment.

Do we have the focus required to achieve our business goals?  Can the people in our organizations depend on us to execute on a sharp vision of the future, or, like Dug in Disney’s “Up” are we easily distracted?  Are we tempted to try to do everything at once?  Organizational ADD benefits no one; not customers, not employees, and not shareholders.

  • Employees suffer because each day brings a confusing array of new #1 priorities.  Without a clear and common objective we lose their engagement, loyalty and dedication.
  • Customers suffer because they lose faith in our ability to do what we say.  We lose their trust.
  • Shareholders suffer because our customers seek more dependable vendors/suppliers.  We lose their investment as we lose market capitalization.

What to do?

Chose a few good ideas and commit to doing them (the secret to accomplishing more).  Commit equally to not be pulled astray by flavor-of-the-month ideas.  The pivot point is that focus is the partner of ambition while squirrels are the enemy.

Suffering from Organizational ADD?
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2 thoughts on “Suffering from Organizational ADD?

  • 21 August 2011 at 19:02

    Business 101
    Most companies focus on too broad of a goal, to solve a problem. Good goals are solution focused issues. Saying I want to make money is too broad a goal. Saying I want to deliver a better  product to my customer faster than my competition is a specific goal. It can also highlight specific problem, My web site is not directly connected to my Order / Shipping  / Inventory systems,  my dog cool takes more water than my competition. With specific goals, specific problems can be identified and an action plan can be created to focus on those specific issues to improve our chance of meeting our specific goals.

    Some people say that a company full of silos is a bad thing, it is only a bad thing if those silos are not the pliers of the company and there is no overall leadership and coordination between the Silos. A silo can help a company understand specific goals and provide the ability to solve specific issues. The overall goal of a company to to provide a product or service that helps the customer make or save money, save time or solve a social issue. The goal of the company is to do a better job providing  a solution to a customer issue than their competition.

    • 22 August 2011 at 13:46

      Thanks for the comment. Agree that specific goals can help align energy/resources to a problem. Sometimes ADD derives from a lack of goal.

      More on silos and customer experience:


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