Driving Growth through High-Value Customer Experiences
What are “vested outcomes,” when should companies consider them, and why is such an approach needed? The simplest explanation is that, in a vested model, both customer and supplier have a stake and incentive in achieving a mutually successful result.
In a previous post I wrote about a NPS Success Story and committed to explaining how we used closed-loop feedback to improve the customer experience. Read on to learn more. The main elements of our closed-loop system are these: Respond
Shortly after I arrived at this company, one of the first things our CEO asked me to do was look into our NPS (Net Promoter Score) and understand its strengths and shortcomings. He felt that the numbers he saw were
Sometimes we subject our employees and customers to the same dismal treatment day after day as if they should accept it willingly. Instead, many would prefer a fast end to the perpetual misery of buying from (and dealing with) us.