A customer journey from concept to reality encounters ups and downs. Increase success rates by starting with the customer’s end goal!
Some days, it seems like the world is ACTUALLY becoming more customer-centric. Other days, I’m left scratching my head in disbelief. Read this experience a customer had with T-Mobile. T-Mobile’s avoidable mistakes… let me count the ways. Offered free additional
When crafting corporate strategy, make sure to account for shifting customer [business] journeys.
Calling Sales leaders the Chief Customer Officer confuses customers and hurts companies