I often write about the how and why of delivering superior customer experiences. But what happens if you sell through channel partners? Who “owns” the experience then? The answer “it depends” applies here with some aspects to consider. Start by
Unfortunately, what customers say is sometimes very different from what they do.
A former CEO often remarked that “there’s never a wrong time to do the right thing.” As we do our best to achieve a return to normal, here’s a simple way to do the right thing – focus on customers.
A customer journey from concept to reality encounters ups and downs. Increase success rates by starting with the customer’s end goal!