When crafting corporate strategy, make sure to account for shifting customer [business] journeys.
Calling Sales leaders the Chief Customer Officer confuses customers and hurts companies
How does your company treat customer acquisition – like marriage or speed dating? The answer to this question will help decide your organization’s survival odds. Consider this dating world analogy… What if I assigned a goal for you to go
A recent Forbes article about United Airlines’ customer-friendly actions freed my inner skeptic. (Truth be told, it’s never been imprisoned.) Under the category of “much ado about nothing” United decided that their approach to customers was far from appealing. “When