Some days, it seems like the world is ACTUALLY becoming more customer-centric. Other days, I’m left scratching my head in disbelief. Read this experience a customer had with T-Mobile. T-Mobile’s avoidable mistakes… let me count the ways. Offered free additional
When crafting corporate strategy, make sure to account for shifting customer [business] journeys.
Calling Sales leaders the Chief Customer Officer confuses customers and hurts companies
How does your company treat customer acquisition – like marriage or speed dating? The answer to this question will help decide your organization’s survival odds. Consider this dating world analogy… What if I assigned a goal for you to go