A former colleague recently sought out some advice about a relationship she had with a customer. I provided some ideas to think through how much she should invest in that relationship. This piece sets a framework to “codify” that advice.
A former CEO often remarked that “there’s never a wrong time to do the right thing.” As we do our best to achieve a return to normal, here’s a simple way to do the right thing – focus on customers.
A customer journey from concept to reality encounters ups and downs. Increase success rates by starting with the customer’s end goal!
When crafting corporate strategy, make sure to account for shifting customer [business] journeys.