Profitable Growth through High-Value Customer Experiences
Years ago, in an Economics class I missed a crucial distinction between a shift “of” the demand curve and a shift “along” the demand curve. I’m sure the professor emphasized the difference, but I missed it nevertheless. A similar distinction
A recent conversation with a friend set my mind to consider the changing nature of customer-supplier relationships. In my experience, such relationships have evolved from win-loss to become more win-win. At the end I’ll suggest a way they can become
I often write about the how and why of delivering superior customer experiences. But what happens if you sell through channel partners? Who “owns” the experience then? The answer “it depends” applies here with some aspects to consider. Start by
A former CEO often remarked that “there’s never a wrong time to do the right thing.” As we do our best to achieve a return to normal, here’s a simple way to do the right thing – focus on customers.