People deliver experiences (and growth)

“Customer first” harms your company

Many companies believe that a “customer first” mindset empowers people to do amazing things for customers.  Instead, it can create a toxic environment where customers and employees have divergent objectives.

Be “employee first” instead

By transforming to an “employee first” culture, your company will be forced to choose better customers (those aligned more closely with your products and services). This strong alignment in turn creates an environment where employees and customers have convergent goals and work together for mutual success.

Learn more about my methodology.