Some things are so necessary to our health that to describe “why they matter” seems ridiculous (e.g. breathing). This is how I feel when I read articles about why the customer experience matters. The fact that such articles are written
Things You Should NEVER Tell Your Customers
Managing customers is tough because they typically expect the world and they expect it for bargain basement prices. If you interact with customers you will inevitably come across a time when the relationship becomes difficult. In order to ensure your