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Voting is an Exercise in Consumer Choice

Voting is an Exercise in Consumer Choice

Say you walk into a department store looking for a new pair of shoes.  As you approach the shelves you realize that nothing is really interesting but your focus is drawn to two potential pairs.  With the first pair your

Andrew McFarland 6 November 20122 January 2013 Customer Service No Comments Read more

American Airlines’ Poor Policy Costs $75,000

A recent experience trying to get a standby seat on an American Airlines flight left me baffled.  What does it say about a company if they could treat you well, but don’t?  Does such a company value your business or

Andrew McFarland 14 December 20101 March 2019 Customer Loyalty, Influential Factors - Harmful, Why Bother with Customer Service 13 Comments Read more

Customer Service Pays Dividends

Coming on the heels of a shaky 2009, the DJIA performance in 2010 (YTD) is flat.  (Flat is the new up right?)  What could your company do to get >5% higher revenues this year? If you answered “serve the customer”

Andrew McFarland 26 July 201021 April 2015 Customer Loyalty, Customer Service 3 Comments Read more

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Integrating Social Media into a Customer Experience Strategy https://bit.ly/2NMm1j0

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An NPS Success Story https://bit.ly/2TbGMLz

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The Times They Are a Changin’ https://bit.ly/2NUbhPY

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Social Media Customer Service is Falling through the Cracks https://bit.ly/2LRqYGZ

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Make Customer Inequality Pay https://bit.ly/2uNc79Q

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