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42 CX Experts to Follow

42 CX Experts to Follow

Kind thanks to the folks at ChattermillAI for including me on their list of the most influential people in CX. It’s quite a list and I’m humble to be included. I’m adding a link here so that others can broaden

Andrew McFarland 20 February 202217 February 2022 Customer Experience No Comments Read more

How Transparency improves Trust

How Transparency improves Trust

I had a positive interaction at a car dealership recently that reminded me of how valuable transparency is in the customer experience. Within an hour of dropping off my car for service: The dealer sent me a short video (via

Andrew McFarland 13 March 20189 March 2018 Best Practices, Customer Experience No Comments Read more

The Customer Care, Success, and Experience Continuum

The Customer Care, Success, and Experience Continuum

When asked to explain the difference between customer care, success, and experience I explain my perspective in terms of a continuum. Customer care (or service) relates to a company’s ability to respond appropriately to customer inquiries.  When a customer raises

Andrew McFarland 19 December 201723 June 2020 Customer Experience, What Is Customer Service? 1 Comment Read more

Price is just one part of the Customer Experience

Benjamin Franklin once wrote that “the bitterness of poor quality remains long after the sweetness of low price is forgotten.” I love this quotation because it serves as a reminder that price is just one part of a customer’s experience.

Andrew McFarland 1 March 20164 August 2016 Customer Experience 1 Comment Read more
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To Fix the Customer Experience, Address Corporate Alignment https://bit.ly/2LHTHRq #cx #customersuccess

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Urgency Without Direction is Chaos https://bit.ly/2LJkYQA #cx #customersuccess

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The Times They Are a Changin’ https://bit.ly/2NUbhPY #cx #customersuccess

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Carpet Ride not so Magical https://bit.ly/2NQWfdC #cx #customersuccess

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What is the Service Recovery Paradox and Is It Real? https://bit.ly/2J2eRcd #cx #customersuccess

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