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Driving Growth through High-Value Customer Experiences

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Customer Value

Are You Running Out of Time to Show Customer Value?

Are You Running Out of Time to Show Customer Value?

Below is a guest post I wrote for the The American CEO, a blog that Joel Trammell writes for current and aspiring CEOs. Each interaction with a customer is an opportunity to either earn loyalty or alienate. This conclusion is true

Andrew McFarland 22 December 201321 June 2017 Best Practices No Comments Read more

Customer Value – Do Not Bend

How well does your company know its value proposition?  Not what makes the products/services valuable to you, but how those products and services help customers. I was reminded of this critical distinction recently as I sorted through the mail at

Andrew McFarland 18 March 201328 June 2013 Customer Service No Comments Read more

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