Customer Value

Are You Running Out of Time to Show Customer Value?

Below is a guest post I wrote for the The American CEO, a blog that Joel Trammell writes for current and aspiring CEOs. Each interaction with a customer is an opportunity to either earn loyalty or alienate. This conclusion is true

Customer Value – Do Not Bend

How well does your company know its value proposition? Not what makes the products/services valuable to you, but how those products and services help customers. I was reminded of this critical distinction recently as I sorted through the mail at