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Good News – Caring Companies Win

Good News – Caring Companies Win

Our previous post covered the “bad news”, that customers don’t care about your product(s). In this “good news” post, we’ll examine a method to determine what customers care about and translate it into winning and growth. Recall the example. The

Andrew McFarland 17 December 201917 December 2019 Customer Experience Read more

Bad News – Customers Don’t Care

Bad News – Customers Don’t Care

There is an interesting asymmetry in business. Despite teams of people dedicated to customer service and care, customers themselves do not care about our products, our services, or us. “But surely this can’t be true! If customers didn’t care about

Andrew McFarland 3 December 201913 January 2020 Customer Experience Read more

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