Drill bit

Good News – Caring Companies Win

Our previous post covered the “bad news”, that customers don’t care about your product(s). In this “good news” post, we’ll examine a method to determine what customers care about and translate it into winning and growth. Recall the example. The

Bad News – Customers Don’t Care

There is an interesting asymmetry in business. Despite teams of people dedicated to customer service and care, customers themselves do not care about our products, our services, or us. “But surely this can’t be true! If customers didn’t care about