If employees are the starting point for connecting businesses to customers, products come in a close second place. For a company to have value to a customer, products must have value. There are many ways to determine value. Some customers
Why What You Want Doesn’t Matter
Ever get unsolicited calls from someone trying to sell you something? I got one the other day and was reminded why they are generally unsuccessful. The salesperson went through a brief introduction of himself and his company (they outsource technical
The Last Customer on Earth
Imagine the stakes if there were only one customer on earth – the last customer. What would the customer’s perspective be? Do you think companies would act differently to win that last deal? The last customer will choose whichever vendor
Answer 3 Questions to Improve Employee Engagement
We say the words. We create the power point decks. We even grant ill-begotten awards to [ostensibly] motivate our teams. (An iPod for a deaf employee, you must be joking?) But without answering 3 simple questions, your company has little