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Customer Journey Mapping – Walking in the Customer’s Shoes

Customer Journey Mapping – Walking in the Customer’s Shoes

The way one analyzes a customer journey impacts customer experience delivery. Your point of view (POV) profoundly changes how you deliver a customer experience. Let’s look at an example. Read this quotation about marketing to Generation Z. Marketers are trying

Andrew McFarland 5 September 20179 August 2017 Customer Journey No Comments Read more

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