Profitable Growth through High-Value Customer Experiences
For years, I have used a simple diagram to assess customer relationships while generating meaningful and actionable customer discussion. How do you start to improve customer relationships? A simple stair-step picture shows relationship types progressing from simple “supplier” to “partner.”
As businesses across the world reopen, which selling approaches will prove successful in the “pandemic” world? What do buyers want? The pandemic is causing sales techniques to evolve at a quicker rate. Over the last 20-30 years effective selling has
What would you think if a company you did business with said cutting 2,000 customer service jobs would have NO impact on the service they provided? My 1st reaction was – you’re crazy! Cuts of this magnitude (about 6% of
In business we say we want deeper customer relationships and in a previous post I suggested ways to develop these relationships. What we do is quite different. Many companies drive a wedge between customer and supplier, which actually destabilizes and