Managing the customer experience in a large company requires a different set of core skills than in a small company. Large companies, focused on growth and Wall Street expectations on EPS, move all their investment into new products, cutting costs
In a previous post I explained that the customer experience varies based on the size of the company. My last post discussed “Verysmallco” so let’s look at “Smallco.” On one hand, Smallcos recognize that a deliberate customer experience drives growth.
In a previous post I explained that the customer experience varies based on the size of the company. Here’s a look at “Verysmallco.” At Verysmallco, the customer experience is often an after-thought. Start-up companies overlook the customer experience as they